A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed.

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In December 2008, Burger King purchased the rights to an advertising campaign that centered on a taste-test marketing campaign, dubbed “Whopper Virgins.” The test claimed to target participants who were unaware of the existence of Burger King or McDonald’s, and had never eaten a hamburger.

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The buzzwords viral marketing and viral advertising refer to marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological and computer viruses.

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