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	<title>DIRECT INPUT OUTPUT &#187; Marketing</title>
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	<link>http://www.directinputoutput.com/blog</link>
	<description>Creative Consulting &#124; Community Builders</description>
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		<title>VW Darkside</title>
		<link>http://www.directinputoutput.com/blog/2011/07/13/vw-darkside/</link>
		<comments>http://www.directinputoutput.com/blog/2011/07/13/vw-darkside/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 22:38:18 +0000</pubDate>
		<dc:creator>Andrea Casalegno</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.directinputoutput.com/blog/?p=479</guid>
		<description><![CDATA[On 28 June 2011, Greenpeace launched its campaign to turn VW away from the Dark Side. Volkswagen UK is threatening Earth by refusing to back critical laws we need to save our planet. Giant banners were dropped in the Old Street area of London and stormtroopers took to the streets to monitor passers-by. Join the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Reach your audience with a flip-book</title>
		<link>http://www.directinputoutput.com/blog/2010/06/17/reach-your-audience-with-a-flip-book/</link>
		<comments>http://www.directinputoutput.com/blog/2010/06/17/reach-your-audience-with-a-flip-book/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 19:25:14 +0000</pubDate>
		<dc:creator>Andrea Casalegno</dc:creator>
				<category><![CDATA[Blog News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[flip-books]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.directinputoutput.com/blog/?p=323</guid>
		<description><![CDATA[A flip book is a collection of combined pictures intended to be flipped over to give the illusion of movement and create an animated sequence from a simple small book without machine. You hold the flip book in one hand while you flip over the pages with the thumb of the other hand, either from [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lost &#8211; Viral Marketing</title>
		<link>http://www.directinputoutput.com/blog/2010/05/25/lost-viral-marketing/</link>
		<comments>http://www.directinputoutput.com/blog/2010/05/25/lost-viral-marketing/#comments</comments>
		<pubDate>Tue, 25 May 2010 22:01:10 +0000</pubDate>
		<dc:creator>Andrea Casalegno</dc:creator>
				<category><![CDATA[Blog News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[Lost]]></category>
		<category><![CDATA[Oceanic Airlines]]></category>
		<category><![CDATA[Oceanic Flight 815]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.directinputoutput.com/blog/?p=278</guid>
		<description><![CDATA[Oceanic Airlines&#8217; most repeated appearances are in the TV series Lost. The show explores the aftermath of the crash of Oceanic Flight 815 from Sydney to Los Angeles. The producers of Lost also created a website for the fictional airline, including clues and references to the show&#8217;s plot. In flashforwards, a group of the characters [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Followers &amp; Value</title>
		<link>http://www.directinputoutput.com/blog/2010/05/23/followers-and-value/</link>
		<comments>http://www.directinputoutput.com/blog/2010/05/23/followers-and-value/#comments</comments>
		<pubDate>Sun, 23 May 2010 06:39:31 +0000</pubDate>
		<dc:creator>Andrea Casalegno</dc:creator>
				<category><![CDATA[Blog News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.directinputoutput.com/blog/?p=256</guid>
		<description><![CDATA[Most entrepreneurs look towards quantity as opposed to quality in their followers. This can prove to be a huge mistake since you don&#8217;t ever want to sacrifice quality when looking to amass Twitter followers. They look at volume as being the secret to their success. The problem here is that the process is not going [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Blackberry Tour Smartphone</title>
		<link>http://www.directinputoutput.com/blog/2010/03/22/blackberry-tour-smartphone/</link>
		<comments>http://www.directinputoutput.com/blog/2010/03/22/blackberry-tour-smartphone/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 17:11:30 +0000</pubDate>
		<dc:creator>Andrea Casalegno</dc:creator>
				<category><![CDATA[Blog News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[LEGO]]></category>
		<category><![CDATA[Nathan Sawaya]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.directinputoutput.com/blog/?p=241</guid>
		<description><![CDATA[Nathan Sawaya was commissioned to create a giant Blackberry(R) Tour(TM) 9360 smartphone out of LEGO bricks. It isn&#8217;t just a static replica, but with a video screen that really worked. He embedded a flat screen TV into his brick sculpture to get the effect of having working video in this over-sized brick smartphone. For more [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Twitter will change your life</title>
		<link>http://www.directinputoutput.com/blog/2010/02/17/twitter-will-change-your-life/</link>
		<comments>http://www.directinputoutput.com/blog/2010/02/17/twitter-will-change-your-life/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 11:09:06 +0000</pubDate>
		<dc:creator>Andrea Casalegno</dc:creator>
				<category><![CDATA[Blog News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.directinputoutput.com/blog/?p=166</guid>
		<description><![CDATA[Twitter has quickly become the best choice for creating short blogs. People often use microblogging to drive traffic to Web sites or to promote products and services. But users have begun adapting it for a variety of other tasks. Twitter may be your best route to the people who can help. At the same time, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Spike &#8211; MTV Networks</title>
		<link>http://www.directinputoutput.com/blog/2010/02/17/spike-mtv-networks/</link>
		<comments>http://www.directinputoutput.com/blog/2010/02/17/spike-mtv-networks/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 10:20:04 +0000</pubDate>
		<dc:creator>Andrea Casalegno</dc:creator>
				<category><![CDATA[Blog News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.directinputoutput.com/blog/?p=157</guid>
		<description><![CDATA[Spike (formerly called Spike TV), a division of MTV Networks, is an American cable channel designed for an audience described demographically as young adult males. The channel began life as The Nashville Network (TNN), founded by WSM, Inc. (a subsidiary of National Life and Accident Insurance Company) in a joint venture with Group W Satellite [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Reputation Management</title>
		<link>http://www.directinputoutput.com/blog/2010/01/20/reputation-management/</link>
		<comments>http://www.directinputoutput.com/blog/2010/01/20/reputation-management/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 08:34:15 +0000</pubDate>
		<dc:creator>Andrea Casalegno</dc:creator>
				<category><![CDATA[Blog News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ORM]]></category>
		<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://www.directinputoutput.com/blog/?p=147</guid>
		<description><![CDATA[Reputation management is the process of tracking an entity&#8217;s actions and other entities&#8217; opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Amberline Windows</title>
		<link>http://www.directinputoutput.com/blog/2009/12/29/amberline-windows/</link>
		<comments>http://www.directinputoutput.com/blog/2009/12/29/amberline-windows/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 11:50:56 +0000</pubDate>
		<dc:creator>Andrea Casalegno</dc:creator>
				<category><![CDATA[Blog News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Amberline Windows]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.directinputoutput.com/blog/?p=246</guid>
		<description><![CDATA[The Amberline Windows Advertising Campaign wins the International Photography Awards 2009. Honorable Mention in Advertising/Product Category.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to be unforgettable</title>
		<link>http://www.directinputoutput.com/blog/2009/09/28/how-to-be-unforgettable/</link>
		<comments>http://www.directinputoutput.com/blog/2009/09/28/how-to-be-unforgettable/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 10:12:23 +0000</pubDate>
		<dc:creator>Andrea Casalegno</dc:creator>
				<category><![CDATA[Blog News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[movie]]></category>

		<guid isPermaLink="false">http://www.directinputoutput.com/blog/?p=40</guid>
		<description><![CDATA[For the film District 9, through a network of websites, digital creatives reproduce the reality of a human population exasperated by living with aliens, who are called &#8220;prawns&#8221; because of their appearance. The aliens are taken to the ground and placed in camps that quickly become ghettos. Realism goes far beyond the common flash site, [...]]]></description>
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		<slash:comments>5</slash:comments>
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