Oceanic Airlines’ most repeated appearances are in the TV series Lost. The show explores the aftermath of the crash of Oceanic Flight 815 from Sydney to Los Angeles. The producers of Lost also created a website for the fictional airline, including clues and references to the show’s plot. In flashforwards, a group of the characters that survive the crash are nicknamed the “Oceanic Six” (Hurley, Kate, Jack, Sayid, Sun, and Aaron).

In January 2008, viral marketing billboards for Oceanic Airlines were placed by ABC in various large cities around the world as part of the Find 815 alternate reality game. Fictitious TV advertisements for the company also aired on ABC and the internet, including one advertisement that apparently airs in an alternate universe where flight 815 did not crash and Oceanic has a “perfect safety record.”