You’re at War
The Art of War is one of the oldest and most successful books on military strategy. It has had an influence on Eastern military thinking, business tactics, and beyond. Sun Tzu suggested the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment. He thought that strategy was not planning in the sense of working through an established list, but rather that it requires quick and appropriate responses to changing conditions. Planning works in a controlled environment, but in a changing environment, competing plans collide, creating unexpected situations.
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Like a Samurai!
Those who are reluctant to give up their lives and embrace death are not true warriors… Go to the battlefield firmly confident of victory, and you will come home with no wounds whatever. Engage in combat fully determined to die and you will be alive; wish to survive in the battle and you will surely meet death. When you leave the house determined not to see it again you will come home safely; when you have any thought of returning you will not return. You may not be in the wrong to think that the world is always subject to change, but the warrior must not entertain this way of thinking, for his fate is always determined.
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Brand Strategy Experts
The origins of the Thirty Six Strategies are unknown. No author or compiler has ever been mentioned, and no date as to when it may have been written has been ascertained. Without any other information, current speculations about the origins of the Thirty-Six Strategies suggest that there was no single author.
The first historical mention of the Thirty-Six Strategies dates back to the Southern Chi dynasty. All modern versions of the Thirty Six Strategies are derived from a tattered book discovered at a roadside vendor’s stall in Szechwan in 1941. It turned out to be a reprint of an earlier book dating back to the late Ming or early Ching dynasty entitled, The Secret Art of War, The Thirty-Six Strategies.
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Communications Consultancy
Sun Tzu a military strategist and general who served the state of Wu near the end of the Spring and Autumn Period, is traditionally considered the author of The Art of War, but the work is more likely to have been written early in the Warring States period, at a time when China was divided into six or seven states that often resorted to war with each other in their struggles for supremacy.
A communications consultancy with European roots which creates and implements communications strategies for private and public sector organisation around the world.
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